Lite-On Tech beefing up marketing in Latin America
Siu Han, Taipei; Adam Hwang, DIGITIMES
EMS provider Lite-On Technology is strengthening promotion of its industrial automation solutions in the fast growing Industry 4.0 market in Latin America.
Lite-On has marketed LED automotive lighting, streetlamps and outdoor lighting in Latin America for many years and expanded production capacity at its factory in Mexico two years ago.
For industrial automation solutions, Lite-On entered the US, India, Turkey, Argentina and Brazil markets in 2019. Lite-On is tapping the Latin America market for industrial automation solutions, with textile, footwear and automobile makers being target clients.
In line with the marketing efforts, Lite-On showcased products for industrial automation solutions, mainly Servo System ISA-8E and EVO 8000S series converters, at EXPO Manufactura 2020 in Mexico during February 11-13.
Lite-On will further expand production capacity at its operational headquarters in Kaohsiung, Taiwan, mainly for production of automotive and communication devices. While its factory in Thailand focuses on production of optoelectronic devices, it is constructing a factory in Vietnam with completion scheduled for first-half 2020 and trial production to kick off in the second half.